Masculinity in Media

http://youtu.be/Zza3GqEL5B0

http://youtu.be/owGykVbfgUE

Masculinity is very prominent in TV commercials. Two examples of this are the Dr. Pepper Ten commercial and the Old Spice commercial. In the Dr. Pepper Ten commercial, in order to get men to buy their diet soda, they make it seem like it’s a really masculine thing to buy, or that the drink isn’t for women somehow. They even made a page for the drink on Facebook where they blocked any women from joining the group. Normally women are the ones who buy diet soda, but by doing this kind of advertisement, it gets men to buy into the “10 manly calories” and purchase the drink that they might not have otherwise. The Old Spice commercial shows the “ideal man” and that by buying the deodorant you can at least smell like the “ideal man”. The other aspect of the commercial is that when he talks, he’s directing it at the women even though the advertisement is trying to get men to buy it. He says things like “Look at your man, now back at me. Don’t you wish your man cou
ld smell like me? Etc” In a way this gets men to think that women desire this type of man, and in order to be like him, you first need to smell like him. These are the type of commercials that control the way men think, and get them to buy products that they may otherwise not buy, because they want to be seen as manly in order to attract the women.